At Budman and Associates we pride ourselves on our excellent relationships with both English and French media across the country. Our targeted approach ensures that we meet the individual needs of media and their audiences. This means knowing the right demographic to reach and the means to disseminate information to those audiences effectively.

As influencers of public opinion, the media provides third-party endorsement in an increasingly skeptical marketplace. For this reason, the majority of our programs involve a media relations component, from inviting journalists to attend a speaking engagement or hosting a media event to organizing a cross-country media tour.

Budman and Associates has the depth and breadth of experience that result in successful media campaigns:

• High profile spokesperson interviews— Peter Sharpe, ICSC; Vidal Sassoon; Oscar de la Renta; Senator Jerry Grafstein; Karen Kain; Veronica Tennant; Jaclyn Smith; Vittorio Missoni; Mayor David Miller
  
• One-on-one corporate interviews— Christian Cassebaum, Allianz Canada; Mark Hayes, Vidal Sassoon; Ivan Stone, Foremost Financial; Robin Burns, Estée Lauder; Peter Sharpe, Cadillac Fairview; Tyler Cavell, Internet Broadcast Corp.; Peter Freed, Freed Developments; Rene Trembley, Ivanhoe Cambridge; Robin Kay, Fashion Design Council of Canada; John Bucksbaum, ICSC; Doug Carrick, international golf course architect
  
• Media events— Launch of L’Oreal Fashion Week at Holt Renfrew; product launch for Darphin cosmetics; launch of Sculptors Society of Canada’s new location; launch of Colgate Visible White toothpaste, opening of Muskoka Bay Golf Community; launch of Sleep Better for The Brick