QUADRANGLE ARCHITECTS LIMITED

CHALLENGE

As a high profile and dynamic firm within Canada’s architecture field, Quadrangle Architects Limited wanted to continue to build its profile and to establish itself as top of mind for developers and city builders alike. Budman and Associates was retained to position the firm at the forefront of architecture and design, raise awareness for their high profile projects and communicate Quadrangle’s diverse expertise within the residential, commercial, media and retail/hospitality industries. The challenge was in differentiating Quadrangle from other international and Canadian architecture firms with strong portfolios of work.

Throughout the program, Budman and Associates positioned Quadrangle as industry leaders, innovative thinkers and creators of fresh business models. The five principal architects were leveraged through the media as expert spokespeople for the industry and sector specialists in universal design, sustainability, adaptive reuse, etc.

TACTICS

• Wrote and distributed targeted and timely media materials
• Liaised with business, trade, architecture, real estate, development, lifestyle, sustainability, travel and consumer media
• Sought out and promoted relevant speaking events and communicated multiple projects, conferences, presentations, awards and the firm’s 25th anniversary event to media
• Provided strategic counsel and media training
• Utilized Twitter and social media to educate consumers about architecture and design and promote media coverage

RESULTS

During this campaign Quadrangle received unprecedented levels of print and online media coverage across Canada and the United States; the firm’s workload increased resulting in staff growth of over 20 per cent.

• Media relations generated coverage mentioning Quadrangle, the principals and their projects in print, radio and TV outlets including: Globe and Mail, National Post, Toronto Star, Metropolis magazine (US), Cottage Life, Globe and Mail online videos, etc.
• Researched and secured speaking opportunities for principal architects (Canadian Brownfields Conference, etc.)
• Promoted speaking engagements involving Quadrangle, secured an eight-page bylined article in Construction Canada as a result
• Business and trade features secured for Canadian Builder, Condo Business, Canadian Architect, Design Lines, etc.
• Sustainability features secured for Contract magazine (US), Canadian Journal of Green Building and Design, Sustainable Architecture and Building magazine, etc.

Total circulation of highlight clips= 1,419,9451